Should you buy the Canon RF 24-70mm f2.8L IS USM? 

The Canon RF 24-70mm f2.8L IS USM is one of the best versatile lenses in the Canon RF ecosystem but with a hefty price tag. And for sure… there are a couple of other lenses in the RF lineup that also offer a lot of flexibility. So is the 24 - 70 actually worth your money?

Let’s break it all down: the features, the performance, the image quality, and whether this lens is the right investment for your kit.

THE BASICS

The Canon RF 24-70mm f2.8L IS USM is part of Canon’s trinity of professional zoom lenses for the RF mount. That includes the 15-35mm, the 24-70mm, and the 70-200mm. All with constant f2.8 apertures.

And yes. This lens covers a very versatile focal length range. 24mm for wide shots, up to 70mm for portraits or tight framing. So it’s basically ideal for a variety of photo and video genres: including weddings, travel, events, street photography and even product or commercial work.

For sure… it's not super lightweight, but not too heavy, especially when paired with a Canon R5 for example.

On top it’s weather-sealed, built like a tank, and comes with image stabilization. So if you also combine it with IBIS compatible RF bodies it's just fantastic.

BUILD QUALITY AND HANDLING

If you’re investing over two thousand dollars in a lens, build quality matters. And yes Canon delivers. The RF 24-70mm f2.8L feels like a flagship lens.

You’ve got a nice zoom ring, a customizable control ring, and a focus ring with just the right amount of resistance. There are also switches for AF/MF and IS on/off. Both easy to reach while shooting. And because this is an L-series lens, you get the typical weather sealing. That means you can shoot in more challenging conditions without having any issues. But how does it perform?

AUTOFOCUS PERFORMANCE

The Autofocus on the RF 24-70mm f2.8 is lightning fast. Canon’s AF is super silent, which makes this lens an excellent choice for video as well. For a long period of time this was my go to lens for video until I’ve made the switch to the RF 35mm f1.4 VCM prime lens.

Face and eye detection on the R5 and C70 works seamlessly with this lens. It also handles low light really well thanks to that f2.8 aperture. Sure if you mostly use fast prime lenses like a 35mm f1.4 you will definitely notice the difference but if you are looking for a versatile lens that you can use to get the job done - the RF 24 - 70 is just fantastic.

For video shooters, the autofocus transitions are smooth, and you won’t hear any mechanical noise in your footage. Even in tricky lighting or with moving subjects, you won't have any issues.

IMAGE QUALITY

Let’s talk image quality next. Because that’s where this lens really shines. From 24mm to 50mm up to 70mm you get excellent sharpness even wide open at f2.8. Sure stopping down to f4 or f5.6 sharpens it even more, but honestly, it’s already impressive at 2.8.

Especially that longer end of the zoom range gives you a beautiful compression, natural bokeh, and incredible results. I’ve personally used this lens in all kind of situations from street photography, events, or quick portraits and it just works. For a zoom lens, the bokeh is surprisingly creamy and pleasant. Sure. It won’t replace a prime like the RF 85mm f1.2, but for a zoom? It’s absolutely excellent. Next to the RF 24 - 105mm the 24 - 70mm gives you the flexibility you need to get the job done. 

VIDEO PERFORMANCE

Now if you’re a hybrid shooter or a dedicated videographer, the RF 24-70mm f2.8 is also a great choice. As I’ve already mentioned: I’ve used this lens for a long period of time to record all kind of videos here for this channel. Until I’ve started to buy more prime lenses like this RF 35mm because yeah… I just love the 35mm look. 

First, that constant aperture is a huge win. You don’t have to deal with exposure shifts as you zoom in or out.

Second, image stabilization. Especially if you combine it with a camera that features IBIS it makes things so much easier. In combination the Autofocus in the video mode is smooth and silent, with a reliable subject tracking.

And because it covers such a versatile range, you can use this lens for talking head interviews, b-roll, documentary work, YouTube videos and more.

WHO IS THIS LENS FOR?

Now the big question: who should actually buy the Canon RF 24-70mm f2.8?

If you’re a photographer who don’t want to switch lenses all the time or if you want to make it as easy as possible for you to cover a wide range of options, this is not just a good lens — it’s one of those perfect options for your kit. You can cover wide group photos, emotional nature shots, stunning street photography all without switching glass. Its versatility means less time fumbling with gear and more time capturing the moments that matter. And in fast-paced environments, speed, flexibility, and reliability are everything.

For those shooting corporate work, live events, or fast-moving documentary-style productions, this lens is also a great choice. Especially if you’re often working under pressure, in uncontrolled lighting, or tight schedules you need gear that won’t slow you down. The RF 24-70mm f2.8 gives you that professional-grade autofocus, a decent low-light performance and stabilization that helps you deliver consistent results without compromise.

Travel photographers and content creators will also appreciate how much gear this one lens can replace. Whether you're capturing cityscapes at 24mm, shooting food or lifestyle shots at 50mm, or isolating subjects with background separation at 70mm, this lens has your back. You get the freedom to adapt instantly, making it a great choice to get the job done.

And for Video shooters: whether you're making YouTube content, client interviews, music or even hybrid photo/video projects — you can absolutely pick up this lens. Its smooth focus transitions, minimal breathing, and excellent image stabilization make it ideal for handheld shooting.

But what if you’re new to photography or video?

Here’s where you need to make a decision. If your budget allows it and you want a lens that can grow with you…one you won’t need to replace for some time is the RF 24-70mm f2.8. It’ll outperform a lot of starter lenses all in one package. Sure a 50mm f1.8 is way way cheaper and I can still recommend the good old nifty fifty but especially as a beginner you should set your focus on light, composition and understanding your camera and not on buying new gear all the time.

On the other hand, if you’re still learning your style, building your skillset or saving for your next big upgrade, there are some other entry points. The RF 24-105mm f4L offers excellent versatility at a lower cost and the even more affordable RF 24-105mm f4-7.1 STM can help you get started without breaking the bank. If you’re considering primes something like the RF 35mm f1.8 or the RF 50mm f1.8 will give you better low-light options and a more dramatic depth of field. But they aren’t versatile and you’ll need to carry multiple lenses. But gladly Canon’s RF ecosystem is growing and there’s room to scale up as your needs evolve.

So at the end of the day: if you need professional performance now and can justify the cost, the RF 24-70mm f2.8 is absolutely worth it.

THE PRICE

Currently the Canon RF 24-70mm f2.8L IS USM sells for around 2,500 euro. Is it expensive? Absolutely. And I can highly recommend to wait for some cashback options. But here’s the thing: You’re getting a couple of lenses in one. A wide-angle, a standard, and a short telephoto. You’re getting professional image quality, great autofocus, great low-light performance, and a rock-solid build quality.

If you’re a working professional, this lens pays for itself very quickly. Also, don’t forget the used market. You can often find this lens at a lower price point in excellent condition.

So, should you buy the Canon RF 24-70mm f2.8? If you’re a professional photographer or filmmaker looking for a reliable workhorse lens the answer is: It's a great choice.

If you’re a serious enthusiast who wants the best of the best the answer is also: It's worth it.

If you’re a beginner on a tight budget: Maybe not yet. But keep it on your wishlist because this lens could be your future go-to.

It’s not just a great lens. It’s one of the best all-around lenses in Canon’s RF lineup. So yes — it’s expensive. But is it worth it? Absolutely.

Today let’s talk a little bit about some easy steps to improve your creative photography because I always like check all my old photos to see if there is something that I can improve or if there are any common mistakes that I did.

And exactly thats the first tip that I want to share with you guys because it’s one of the best ways to notice all these things that you can improve. Just make a backup of your best RAW files after each photo session and a year later you just open them up to see what kind of things changed or what kind of things you would do in a different way. If yo do that once a year you will notice that there are always a couple of things that you can do in a different way or maybe you forgot that you always took photos in a certain way and it might be great to do that again. And that always leads to new opportunities for your next photography session. So definitely give it a try.

Boring Locations 
Another tip that I want to share with you is to use a boring location. And yes I know that is is an uncommon tip… but what I noticed is that whenever I went back to a location where I already took a lot of photos – I started to search for new ways to take photos. So if you use a boring location you need to be creative to get good shots because it is way harder to find some interesting things. And if you get a good result this result is way more rewarding because you pushed yourself on and on until you have found this certain angle or spot.

Challenges
Or if you don’t like to use boring locations you can use a different challenge to improve your photography as well. In this case what I really like to do is to pick up random stuff and try to use that to take a great photo. Like a water bottle for example. What I did was to cut off the bottom part of the bottle and next I simply used it as a filter in front of my camera. So especially if you use that in combination with a nice shallow depth of field you can take some cool images. Of course it’s a little bit tricky because obviously you won’t have a lot of space for your key element but it’s such a great way to be a little bit creative and to take a variety of photos. So maybe pick up some random things and try to use it to take some nice images.

Angles, Positions & Uncommon Settings
But now let’s move on to the next tip and here we need to talk about Angles, Positions and Uncommon Settings.

So basically everyone uses some favorite angles, positions and settings to get certain results. And of course I do that as well because it’s for me the easiest way to get the shot. But thats the point here. It’s easy. And that’s why I highly recommend to get out of your comfort zone and switch things up. Get low on the ground, try to shoot from above and all these kind of things because especially if you struggle to get a good shot it is the perfect opportunity to learn something new. Another option is to use uncommon camera settings. So let’s say f8 is your common aperture. Maybe try f1.8. Whenever you try to do something that is actually challenging you will find some new ways to get the shot. So definitely give it a try.

Genre
The next tip that we need to talk about is try a new photography genre. What you can do is to use a different photography genre as an inspiration for your next session. So what I’m talking about is that if you do street photography you maybe use a different technique to take images. For example you always get low on the ground with a wide angel lens and your key element is in the middle of the frame. In this case you can easily use this technique for your next nature photography session as well. Sometimes it’s actually great to do something different to notice that there are a lot of ways to take good photos and that you mostly use just a few of them all the time. 

Different Lens

And last but not least we need to talk about gear. And no I don’t want to say “buy a different camera” but if you have a couple of lenses at home I highly recommend to use your least favorite lens. And the reason why this is such a great way to boost your creativity is that it might not be the best lens for your favorite photography genre so you need to use new techniques to get good results. 

So yeah in most cases it’s all about the topic “Get out of your own comfort zone” because obviously everything is way easier if you repeat your best practices over and over again. But especially if you get out of your comfort zone you will learn new things and these things are perfect to improve your own photography.

Stay Frosty!

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